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The big bad (as far as we know) is a mysterious entity known as The Jailer, formerly imprisoned in the Shadowlands.
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However, 9.1 craters the experience with convoluted character writing that makes no sense. If you want to experience the story alone, Shadowlands features some of the best cinematic work Blizzard has done in a quest experience yet.For returning players, Shadowlands 9.1 makes 9.0 content obsolete, and catching up to the 9.1 curve is a steep and boring hill to climb.
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